With the ever changing financial times, it is more critical now than ever to make smart fiscal business decisions. When companies lack strategic focus, it is really hard to drive change to make things better. Change gets so stuck in the day to day "stuff" that we cannot seem to get out of our own way.
It is more critical now to drive change - to be better - and to provide services where there are needs. For example, what companies need to focus on is what their audiences' needs are - not what products we can sell. The competitive edge is all about providing/meeting the needs. People are scared and they want to know there are companies that care. This is the key to business leadership.
Leadership to drive change will involve risks. Leaders have to be willing to say, "Let's try this approach, and put a plan in place" instead of giving up or saying it has been tired before. My answer would be - different leader so it has not been done before.
Many times it is easier to stop trying than to try another approach. As a leader, you still have to take all this on while remaining integrity bound. That means, you don't put down what has been tired before. You don't blame the people. You don't blame the company. Instead, you focus on what can be, set your sights in that direction, talk about what you want to do ALL THE TIME, and make progress with win/win steps. A little at a time. No matter what anyone says, change will not happen over night.
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